Understanding briefings from conference programme managers, harnessing the event narrative and buyer psychology, as well as sales techniques to engage prospects and persuade them to join the event
Turning a sales brief into a sales script and utilising AIDA/SPIN techniques;
Lead generation via reference calling
LinkedIn research; and news outlets to identify leads and expand the pipeline
Pitching: 50+ dials and 5+ progressive conversations per day, with 3 bookings per campaign week
Closing: supporting the customer journey through various touchpoints in order to close as efficiently as possible;
Generating weekly sales data for reports and inputting activity accordingly
Conducting independent research into the energy sector as well as sales techniques.